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MailChimp’s drag-and-drop templates let users create professional, branded emails with no design skills. Users also get a mobile app that lets them view campaign performance and send emails with just a few clicks. The platform offers premade email templates, opt-in popups and signup forms, audience segmentation, and basic personalization.
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MailChimp’s free email software makes it easy for business owners new to email marketing to get started. We chose it as the best email marketing software because it offers small businesses high-level email marketing with both free and affordable paid plans. It has grown into a full-fledged marketing platform offering landing pages, websites, postcards, and more.
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MailChimp was created in 2001 by web design agency owners Ben Chestnut and Dan Kurzius who wanted to create an affordable email marketing service for small businesses. All of Wix’s paid plans include a 14-day free trial, free hosting, Google Analytics, and the ability to link a custom domain. Wix also lets store owners accept payments via Wix Payments, PayPal, and Stripe and integrates with Instagram and Facebook.Īlthough creating a basic website is free, upgrading to a paid plan is the only way to unlock Wix’s business and e-commerce features. Users can set up an online store, manage inventory and orders, and get revenue and conversion rate reports using a simple, intuitive dashboard. Every website is designed to look great on mobile devices and features engaging effects including animation, video backgrounds, and scrolling.īusinesses that want to sell online can take advantage of Wix’s advanced e-commerce features.
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Wix comes with hundreds of professional templates and a drag-and-drop editor, making it easy to create a professional business site in just minutes. We chose it for the best website builder since it lets users create professional-looking websites with no coding knowledge for an affordable price. Today, the company has a staff of 5,000 employees worldwide and 200 million users in 190 countries. Wix was founded in 2006 by three entrepreneurs frustrated with the difficulty and expense of creating a website.
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$20 plus $6 per employee/contractor per month (self-service states).$35 plus $6 per employee/contractor per month (tax-service states).1% per ACH transaction ($1 minimum fee).3.4% + 30¢ per transaction for American Express.2.9% + 30¢ per transaction for Visa, Mastercard, Discover.
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Users can also email invoices to their Wave account or scan receipts offline to be synced the next time the device is online.Īlthough Wave is completely free to use, it also offers additional paid services, including accepting credit cards and bank payments and setting up payroll for employees and contractors.
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Wave’s mobile app lets users scan receipts anywhere and sync them seamlessly with their Wave account to help keep track of business expenses. The invoicing software can set up recurring invoices and automatic credit card payments for repeat customers and automatically syncs invoice and payment information with its accounting software. Users can create and send professional, branded invoices from Wave’s dashboard or mobile app. The software organizes accounts, payments, and invoices to make tax time easier and also offers robust reports to help identify cash flow trends.
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Wave helps users connect multiple bank accounts and credit cards and set up profiles for multiple businesses to help keep track of income and expenses.
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We chose it as the best accounting software because it lets small businesses track income and expenses, send invoices, scan receipts, track sales taxes, and more, all for free. Today Wave has more than 250 employees serving small businesses around the world. Wave Accounting was created in 2010 by co-founders Kirk Simpson and James Lochrie who were frustrated by the lack of free and easy-to-use financial software for small businesses.
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